Second, technology is also important in reducing the cost in the hotel and making the business more efficient and effective in the way it is using its resources. For example, Scott has mentioned that the email is the preferred form of communication. This makes sense both in terms of the human resources effectiveness in the workplace and in terms of the overall costs for the organization. It is much simpler to keep track of a communication thread via email and this also increases the work productivity of the different employees at the hotel.

The political and social aspects from the PEST analysis have a smaller impact on the activity of the business. Scott has mentioned that he tries to steer the business as much as possible away from politics, mainly because this can create potential unwanted tensions within the working environment, between the employees. The political factor in itself does not have any present impact on the local business, but it could in a wider perspective, if a change of the governor, for example, could mean additional laws or restrictions in the industry. This depends on how much of the legislative...

As much as the relationship between the economy and the social segments remains close, one can point out that the activity of the hotel may also be affected by the social factor, to the degree to which this can also include social conventions and social respectability criteria that could affect the volume of consumers.
Bibliography

1. http://embassysuites.hilton.com/en/es/brand/about.jhtml. Last retrieved on May 1, 2009

2. Embassy Suites opening Minneapolis hotel, No. 200 for the brand. Memphis Business Journal. April 2009. On the Internet at http://www.bizjournals.com/memphis/stories/2009/04/27/daily31.html. Last retrieved on May 1, 2009

3. Habuda, Janice. Hundreds turn out for jobs at new Embassy Suites hotel. The Buffalo News. April 2009. On the Internet at http://www.buffalonews.com/cityregion/story/643481.html. Last retrieved on May 1, 2009